The International spotlight is on Katrina Kaif and Freida Pinto. These prominent beauties have swept up two major international campaigns. Katrina Kaif is excited to work with Matel as the new face of Barbie. Freida Pinto, who has already taken strides to global stardom, will take her strut from the runway to the big screen on to Estee Lauder's new campaign.
Matel has been looking to India to further globalize the iconic Barbie. Before Katrina Kaif agreed to the deal, Matel asked Aishwarya Rai Bachchan and Genelia D'Souza. Both actresses declined, but Katrina Kaif was thrilled. The Barbie doll, which turned 50 on March 23rd has featured the likeness of other international celebrity faces including Diana Ross, Cher, and Beyonce.
Every girl at some point in time in her childhood has played with a Barbie doll and wanted to be just like a Barbie doll, and so have I. She makes a sweet, fun and lively companion," said Katrina Kaif to Brit-Asian Magazine. Matel not only found a new face for the Barbie, they are breaking ground. Katrina Kaif is the first Indian to be made into a Barbie. Matel also worked beside Indian designers to reveal a new line at Lakme India Fashion Week 2009.
Freida Pinto is now Bollywood's highest paid actress in history, reportedly drawing in a £200,000 for the Estee Lauder campaign. In the past the campaign has featured Liz Hurley and currently has Gwyneth Paltrow on board. It has been rumored that Gwyneth Paltrow is worried about being pushed to the side by up and coming Bollywood actress Freida Pinto.
This is the fourth time that an international cosmetic brand has promoted an Indian actress. Previous Indian actresses featured have been Diana Hayden for L'Oreal Paris, Aishwarya Rai Bachchan also for L'Oreal Paris, and Ujjwala Raut for YSL. Freida Pinto 's management wants her to be a global star, it looks like she's doing a pretty good job. She's been seen on glamorous magazine covers like Vogue, Elle, Cosmopolitan, and Maxim and there is hype that she may be the next Bond girl.
What do you think is next for Katrina Kaif and Freida Pinto? How do you feel about these stars going global?
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